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Kipper
Kipper
The kipper vs. the anti-kipper ballistic missile
Directed by
Released
Starring
Genre
  • Advertisement
  • Comedy
Running time
0:45
Language
Watch Now
Created for
LEGO 1973 Logo

Kipper is an advertisement for LEGO that first aired in 1981. It is among the earliest brickfilms created and is one of the earliest to be commissioned by The LEGO Group.[1][2]

PlotEdit

A mouse is standing outside his mouse hole when a cat comes along to attack him. The mouse suddenly transforms into a dog in an attempt to scare away the cat but the cat turns into a dragon. The two creatures continue to transform into various forms in an attempt to defeat the opposition. When the cat turns into an elephant, the mouse (who is now a missile-crunching vehicle) reverts back to his original mouse form which frightens the elephant, causing it to fall over.

CastEdit

CrewEdit

  • Ken Turner - Director
  • Mike Cozens - Writer
  • Graham Watson - Art director
  • Tom Harrison - Director of photography
  • David Mitten - Producer
  • Patrick Udale - Editor

HistoryEdit

Kipper was produced by the English studio Clearwater Films and the TBWA London agency.[4] It aired on television in the United Kingdom between 1981 and 1982 or '83 and was very well received.[3]

The popularity of the ad endured in the UK over the years and in 2000, it was voted as one of the 100 greatest TV advertisements by viewers of Channel 4.[1] In 2008, to coincide with their 50th anniversary, The LEGO Group decided to air the ad on UK television once again for the first time in 26 years.[5]

ReferencesEdit

  1. 1.0 1.1 Campaign Live article about the advert
  2. BricksInMotion.com post documenting known early brickfilms
  3. 3.0 3.1 Article about the commercial on LEGO's website
  4. Feature on an advertising blog
  5. News of the re-airing of the ad

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